The use of electronic cigarettes has
surged worldwide over the past decade, with the global market valued at
US$10.3B in 2018 and expected to grow at a CAGR of 24.9% from 2019 to 2025 per
multiple reports. Though there are several major players in
the vaping industry, most of them owned by tobacco companies, one recent
independent entrant, RELX Technology – pronounced “relax” – has stood out from
the competition.
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| Mystic Aurora |
Founded by ex-Uber China Head Kate Wang in
January 2018, RELX Technology’s products have experienced tremendous success
with adult smokers globally, catapulting it to the position of the leading
closed-system e-cigarette brand in Asia.
Motivated by her father’s lifelong
struggle to quit cigarettes and the lack of suitable new generation products in
the market, Wang took it upon herself to start a company that prioritizes
innovation, safety, and product quality.
 |
| Solar Eclipse |
With a mission to empower adult smokers
through advanced technology and user-friendly design without sacrificing
ethics, RELX Technology’s core business encompasses independent R&D,
product design and development, and sales. From its inception, RELX Technology has
conceptualized and put into effect its ‘Guardian Program’ - a company-wide
initiative that stretches from product development to sales, ensuring that the
company puts the necessary effort in preventing and discouraging the use of
e-cigarettes by minors, whether this be through concerted efforts with
retailers to step up on-site identification of purchasers, or launching
facial-recognition vending machines in China that dispense products only to
adults against their national ID cards.
 |
| Sunset Glow |
In an industry focused on top-line growth, RELX Technology has invested millions of dollars into building its own facilities and operates the first CNAS-certified lab owned by an independent vape brand. RELX Technology also holds more than 20 international patents on its groundbreaking innovations in e-cigarette technology, all geared towards improving safety, quality, and user experience that helps smokers quit cigarettes more efficiently. Its products such as the RELX Alpha and RELX i include a haptic feedback feature called SmartPace, which vibrates to let users know when they should stop vaping and put down their devices. RELX Tech’s latest product, a smart e-cigarette called RELX i, connects to the companion smartphone app that features in-depth usage statistics and a child lock that prevents unauthorized use.
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| Other colors to choose from |
RELX is
now available in the Philippines through it’s physical stores and online
partners such as Lazada and Shoppee. The RELX starter kits are available in the
variants of Classic Black, Rose Gold. Space Gray, Navy Blue, Red, and Turquoise
and just recently they have released the Celestial series, which features the
stunning variants of Sunset Glow, Solar Eclipse, and Mystic Aurora. RELX also
has a wide range of pod flavors such as Mango, Lemon Tea, Blueberry,
Grapefruit, Ludou Ice, Fresh Cucumber, Mint, Classic Tobacco, Banana, Greentea,
Peach Oolong, and Icy Slush. All RELX starter kits comes with 1 vape electronic
cigarette, charger, and 1 pod priced at Php 1,599.00
Indeed, RELX
is an independent e-cigarette brand that works ethically and a Cutting-edge
R&D that focuses on problems faced by adult smokers wishing to quit
cigarettes.
Check out
relx.com.ph to check physical and online stores near you. Follow them on
Facebook (https://www.facebook.com/RELXPhilippines/) and Instagram (@relx.ph)
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